Online Food Ordering Systems – The Benefits for Your Business
Every type of business that isn’t just in the food industry is benefitting from online ordering. You can now easily order food from your preferred restaurant anytime you don’t want to go out due to any reason. Although the concept isn’t relatively new, it’s gaining momentum each day. Recent research shows the fact that 40% of regular customers have ordered delivery or take-away food on the internet. Restaurants that offer customers the convenience of ordering online. This option of ordering food is beneficial to restaurants as well.
The convenience of ordering online helps restaurants improve their efficiency in routine work. Restaurant staff is more likely to be answering phone orders as opposed to receiving online orders. The chance of making mistakes on phone orders is higher than the Internet option due to the accent and language of customers, the inefficiency of the phone lines, as well as the risk of human error that can lead to the delivery being incorrect, and the costs of redelivery, in addition to causing customers’ discontent. Online ordering is, however, provides ample time for the customers to peruse the menu and then select the exact items they need. The order is completely secure, and there’s no room to make mistakes from the staff at the restaurant, which receives the order electronically. Additionally, staff members receive an instant record of the order, which allows them to concentrate on the prompt completion of the order.
In addition to ensuring errors-free online orders, It is also evident that people are more likely to buy more products when ordering online, thereby generating additional revenues for the restaurant. A well-planned menu can aid in increasing the number of orders. Making takeaway orders on the Internet can save a significant amount of time for customers because they are able to specify the time to pick up the food they ordered and then take a few minutes to grab their preferred food item and pay for it with a payment already done on the internet. Restaurants that offer formal sit-down meals are also able to benefit from extending the possibility of ordering online food since it can open up a different possibility for business, especially when tables are full as customers choose to eat at home.
Experienced and reliable response to customers’ need
Of course, improved efficiency and more outstanding orders are advantageous. But the most crucial benefit of ordering online is that it helps restaurant owners increase their customers base. The value of Ecommerce is around $200 billion in the US, and it’s projected to grow at a rate of 15 percent annually. It’s a market that is growing and is awaiting the exploitation of the Food industry. For instance, more than 50percent of restaurants provide online ordering; however, currently, only five percent offer the possibility of ordering via mobile devices. This information is provided through Cornell’s Center for Hospitality Research. It discovered that an astounding 90% of users of mobile apps wanted to use their mobile devices to make purchases. It is clear that companies who do not extend the possibility of purchasing via mobile apps are in a bind!
Small eateries owned by people benefit from offering online ordering. They earn a modest commission on orders that are actually completed, and websites are typically provided for free of any cost. These restaurants are now able to enjoy the advantages of technology that larger establishments use. Additionally, the Internet allows small eateries to be easily found by new customers who are constantly searching for new alternatives for dining.